Sustainably built website example

Sustainable, Clean Web Development: A Case Study

Posted in:


2014 – Current

Vermilion Design + Digital, Agency
Brian Haveri, Developer
Brittany Ansay, Developer
Lacey Ankenman, Designer


Reading Partners is a national nonprofit that mobilizes communities to provide students with the proven, individualized reading support they need to read at grade level by fourth grade.

They needed a new, sustainably built website that would grow with their growing teams and last the test of time. They came to the agency to have their brand identity strengthened, and built on top of a CMS framework that was easy to use and custom built.


Our team developed a theme that has been active and solidly performing for a decade. It’s scaled and built to serve the needs of the client and adaptable long term on the WordPress open source framework. As the lead frontend developer, I was responsible for creating a reusable component library that could be easy to use. I sprinkled some delightful hover interactions to make the site feel special and make the brand identity come to life. I worked meticulously closely with the designer to get every pixel perfect in all responsive sizes.

Why Reading Partners bespoke WordPress Theme is Notable and Memorable.

Sustainable, quality code

Built with only the code that is needed. Nothing more, nothing less. This way the site can have integrity and match google core web vitals with ease and grace.

High impact user experience

Meticulously crafted messaging above the fold mixed with a custom-made background video that fits the specs for performance, engagement, and artistic direction, brands make an impact. Reading partners has been using the same video for 10 years and it still shines beautifully.

Easy-to-edit Templates

A human-centered design approach leads to users, admins, and developers happy. The RP administrative team was provided a toolkit that they can easily make updates to and extend to new locations as well as write resources to their blog. They were given all component types that would serve their needs as a non-profit.