Case Studies

Wild Eye Magazine is a subscription-based digital publication dedicated to showcasing exceptional wildlife, landscape, nature, and underwater photography. Featuring the work of world-renowned photographers such as Paul Nicklen, Ami Vitale, Art Wolfe, William Neill, and many others, the platform offers a visually immersive experience for nature photography enthusiasts worldwide.

The Wild Eye website underwent a full transformation through Via Foci’s comprehensive service suite, including:

• Discovery & SEO Audit – Deep-dive research to uncover strategic opportunities for organic growth.
• User Experience (UX) Strategy – A refined approach to site structure and navigation tailored to visual storytelling.
• Web Design & Development – A fully custom WordPress theme built from the ground up, incorporating dozens of modular components for editorial flexibility.
• Ongoing Support – Continued enhancements and technical upkeep to support content expansion and community engagement.

The result is an interactive digital toolkit—a sleek, responsive platform designed for scalability and continuous evolution. Wild Eye Magazine now stands as a premium destination for world-class photography and nature storytelling. In addition, within only six months, the website has gone from a 0-score authority to a 24 (out of 100), which is considered truly incredible growth in such a short period of time.

True Finishing specializes in high-performance flooring solutions, with a focus on epoxy and concrete systems. As their service offerings expanded to include surface prep, restoration, and specialty finishings, they needed a website that could scale with their growth and reflect their evolving brand.

Via Foci led the full redesign and development of the True Finishing website with clear goals:

• Expanded Sitemap – We grew the site’s architecture tenfold to better capture service-specific search traffic and house new case studies.
• SEO Growth Strategy – Using monthly Yoast SEO management and technical optimization, we drove consistent organic keyword gains, averaging 8% growth month-over-month.
• Modernized Branding – A refreshed design system brought clarity, professionalism, and trust to the user experience.
• Interactive Digital Toolkit – A custom WordPress build enables the client to easily maintain and expand their content in-house.

Within just a few months of launch, True Finishing saw a jump in estimated monthly visitors from 3 to 44, a strong early signal of long-term SEO performance and site health.

Renowned Seattle-based architect Luke Golesh, AIA—whose work has been featured in Architectural Digest—approached Via Foci with a clear goal: translate his existing web designs into a high-performance, fully customizable digital experience.

As both a designer and architect, Luke brought a meticulous level of detail to the project. Every element—from slide transitions and timing to precise padding, margins, and typography—required fine-tuned control to match his design vision exactly.

Via Foci delivered:

• Pixel-Perfect Execution – We honored the original design files with precision, creating a fully bespoke WordPress site that gives Luke total control over layout and presentation.
• Interactive Digital Toolkit – A modular, easy-to-manage system allowing for future updates and content management with zero compromise to visual integrity.
• Performance-First Build – Despite its rich visuals and large-format imagery, the site maintains excellent scores across Google Core Web Vitals, ensuring speed and accessibility across all devices.

Delivered on time and within budget, the final product is a seamless blend of architecture, design, and technology—mirroring Luke’s own approach to his practice.

SeaLegacy is a global organization dedicated to ocean conservation through the power of visual storytelling. By combining education, communication, and hands-on solutions, SeaLegacy inspires people to protect the ocean and builds a worldwide network of changemakers committed to action.

Via Foci was brought into the project through a word-of-mouth referral, collaborating closely with Britt Ansay and partnering with Blennd to bring SeaLegacy’s vision to life online.

Our contributions included:

• Strategic Discovery – We conducted an in-depth Discovery process to align UX decisions with SeaLegacy’s mission and ensure brand consistency throughout the user journey.
• Story-Driven UX – The website was intentionally designed to showcase SeaLegacy’s powerful visual assets while guiding users toward meaningful engagement and action.
• Custom WordPress Build – A fully bespoke theme with Gutenberg block support was developed to give SeaLegacy flexibility in managing content while maintaining visual cohesion.

The redesigned site serves as both a storytelling platform and a catalyst for conservation—encouraging donations, memberships, and advocacy through a seamless, mission-aligned experience.

AMICUS Chemical Solutions supplies high-performance polymer and bentonite products to the construction and drilling industries. Their solutions support complex deep-earth excavation projects such as foundation drilled shafts, diaphragm slurry walls, tunneling, soil mixing, horizontal directional drilling, and micropile installation.

Via Foci partnered with Blennd to redesign the AMICUS website with key goals in mind:

• SEO-Driven Architecture – A restructured sitemap and focused content strategy were implemented to improve discoverability and drive qualified traffic.
• Branded Digital Toolkit – We developed a bespoke WordPress theme that offers intuitive content management and clearly communicates AMICUS’s specialized products and services.
• User-Centered Design – Clean, straightforward navigation ensures technical information is easy to access for contractors, engineers, and procurement teams.

Following launch, AMICUS saw consistent 25% increases in organic keyword traffic month-over-month, even with light ongoing SEO support—demonstrating the power of strong foundational strategy paired with clear digital execution.

Jon McCormack is a globally published photographer, conservationist, and the Vice President of Software at Apple, where he leads development of the iPhone camera. His photography spans continents, capturing powerful stories from around the world with both artistic and environmental depth.

In partnership with Blennd, Via Foci redesigned Jon’s website to serve as a lasting, dynamic archive of his work. His vision called for a platform that would not only display imagery beautifully but also allow for meaningful exploration.

Key features include:

• Custom Interactive Map – A bespoke mapping interface allows visitors to browse photographic collections by geographic region, making exploration intuitive and immersive.
• Global-Ready Gallery System – The site is structured for long-term scalability, enabling Jon to chronologically catalog his work across continents with ease.
• User-Centric Design – Built as a custom WordPress theme, the site offers clean navigation and fast-loading, high-resolution visuals for a seamless experience.

The final result is a refined digital portfolio that blends performance, storytelling, and visual elegance—meeting Jon’s goal of creating a sustainable framework for years of creative output. He’s thrilled with the outcome.